Growing your Blogger Community
I’ve always been a fan of blogs, and when I’m planning a trip I always search blogs to get ideas, inspiration, and information to help me plan my trip. I find that blogs often have unique and quirky insights that you wouldn’t find in a travel guide. But prior to the Covid-19 outbreak I didn’t spend a lot of time reading other blogs unless I needed information for my travel.
But earlier this year I had more time on my hands, and wasn’t traveling so much so I started participating in blog commenting threads for my personal travel blog Roving Jay. Now I’m a voracious reader of other travel blogs, and I’ve discovered bloggers I want to follow on social media and collaborate with. Through these blog commenting activities I’ve found travel bloggers to write a guest blog post for and have contributed to their round up posts.
If I wasn’t an active blog commenter, I wouldn’t read as many travel blogs. I’ve been introduced me to different travel destinations, and it’s made me enthusiastic to visit places that hadn’t previously been on my list.
Blog Commenting
All the groups I participate in require Meaningful Comments, and you can only leave those if you read the blog post. I’ve participated in all of the groups below and 99% of the time the comment is thoughtful, meaningful, and adds value to my article. The blogger either leaves their own personal insight to the blog post, or they add an additional bit of information about the destination or topic my article covers.
These threads are a way to support your follow travel blogger, and even though it takes time and effort to read blog posts and leave a meaningful comment. It’s worth the time investment.
Run a Mile from Spam
Not all blogging threads are created equal. There are a lot of spammy blog commenting groups that I tried as part of my research for this article, and if you participate in those, you’ll get a load of useless and mindless blog comments. These events tend to be generic blog thread events, e.g. participants could have any type of blog and write on any topic.
So the #1 most important consideration is that you choose a comment thread within your niche. So as a travel blogger, only participate in travel blog commenting threads with other travel bloggers.
SEO Benefits of Blog Comments – Referral Traffic
When you leave a comment, most of the time you get the option of adding your website URL, so if anyone clicks on your name on the comment, it’ll take them to your website. On my blog I also use the Comment Luv plugin, so that the commenter is presented with a list of their most recent posts, and it’ll appear under their blog comment, and this link is in addition to the live link on the commenter’s name.
These links are no-follow for bots. Which means that when search engine bots crawl the page, they ignore these links and don’t follow them. So from an SEO perspective they may not add SEO link juice for the commenter, but I know that when I’m reading an article and I read a useful or informative comment from another blogger, I’ll often click on their website link and follow it to their website. So these links are a useful way of getting referral traffic. This is just one more reason why commenters benefit from leaving a meaningful comment.
SEO Benefits of Blog Comments – Reducing Bounce Rate
When people stay on your article to read it in full before the comment, these longer stays can help to reduce your website’s bounce rate. We all get traffic on our website where visitors stay for only a couple of seconds. Usually this is because they land on your site and then realize it’s not relevant, so click away. But in order to leave a comment, your visitors have to stay longer, and these visits are beneficial from a SEO perspective.
Social Proof
Another benefit of comments on your blog posts is the social proof it provides. Nobody likes to be the first one to leave a comment on a blog post. And if you’re trying to attract organic blog comments onto your posts, it’ll be difficult to attract more, until you get a few. But once you have a group of blog comments on your post, the herd mentality kicks in, and comments attract more comments. Also, for any non-bloggers reading your website, they’ll see all your comments and give your article’s importance more weight because of its popularity. These are useful when you’re building your following.
Make time for Blog Commenting
When you’re a travel blogger juggling content creation tasks and building your audience across social media it’s very easy to get to focused on your own environment, and you stop reaching out to other bloggers to see what they’re doing with their blogs and what they’re writing about. But events, like blog commenting threads, encourage you to explore other travel blogs on the internet to inspire your next travel destination, and can help you identify collaboration opportunities with other travel bloggers.
Make sure you participate for the right reasons and with integrity.
- Participate to get inspired by other travel bloggers and build collaborative relationships with those within your niche
- Read the articles in full before you comment
- Leave a meaningful comment, and here’s some prompts to get you thinking:
- Did this article inspire you in some way?
- If you’ve visited the destination did you learn something new, or do you have different information to add?
- Did this article trigger a personal memory about a similar experience?
- Did you learn something new?
Here’s the groups that attract good quality travel blogging comments:
Wandering Women Travel Bloggers
Travel blogger Francesca Makana hosts a weekly travel blog thread each Wednesday. To participate:
- Meaningful blog comment on 5 blog posts
- Pin an image from the post
- Click through to another blog post on each blog
- Open for 24 hours
- 24 hours to reciprocate
This is one of the most popular blog commenting threads for travel bloggers, usually in excess of 300 contributors each week. Once you’ve posted your link you comment on the five blogs listed above your comment. This group also hosts other social media sharing events on a weekly basis.
You also need to post a pin for the article to Pinterest, and also click onto another blog post. This thread will be open for 24 HOURS (until 23:59 PST Wednesday) to drop links, then another 24 HOURS (until 23:59 PST Thursday) after it closes to complete. Once you’ve completed your reciprocation, don’t forget to reply to your own comment with DONE.
Frequency: Weekly each Wednesday
Travel Blogger Comment Swap Squad
Travel blogger Nicole Anderson runs this comment swap group, which is a rolling event, as soon as one thread closes, Nicole starts a new thread. To participate:
- Meaningful blog comment on 9 blog posts
- Thread is limited to 10 participants
- 48 hours to reciprocate
Each thread is limited to ten participants, and once that’s reached the thread is closed and Nicole starts a new thread. As a contributor you have to have completed your current thread before you join another event. This group is focused on blog comments and doesn’t host any other type of social media sharing event.
Nicole has hosted over 700 of these comment swap threads, and I like that she numbers the thread so you can remember which one you’re contributing too. Comment on ALL of the links in the thread within 48 hours of the thread closing.
Frequency: Averages 2-3 new threads each week (depending on participation), and there’s always an active thread on the go.
Travel Bloggers Only
Travel Blogger Jackie Szeto hosts this weekly blog commenting thread. To participate:
- Meaningful blog comment on 10 blog posts
- Open for 24 hours
- 48 hours to reciprocate
The rules around this thread have changed recently. It used to be limited to ten participants, but Jackie has just changed the rules so that it’s unlimited participation, so now you only have to comment on the ten posts above your comment. This group also hosts other social media sharing events on a weekly basis.
The thread stays open for 24 hours from the time of posting. Once the thread has closed, you have 48 hours to complete the thread, and you need to write DONE under your comment when you’ve finished the thread.
Frequency: Weekly on a Wednesday (usually posts around 2pm UK Time)
Not So Young Female Travel Bloggers
Travel Blogger Jay Artale (yes me!) hosts weekly blog commenting thread. To participate:
- Meaningful blog comment on 9 blog posts for the weeks we host a single comment thread
- Meaningful blog comment on 18 blog posts for the weeks we host a Double comment thread
- Open for 48 hours
- 48 hours to reciprocate
It’s each blogger’s responsibility to make sure their post meets the minimum word count requirement. For Photo Gallery type posts – 300 words of body text (e.g. not including image captions). For Blog Posts – 600 words.
We host alternating blog commenting threads.
One week we host a single comment thread, where participants only have to leave one blog post comment per website.
On the alternate week we host a two blog comment thread, where you leave a comment on the blog post link shared in the thread, and after you’ve commented on this post, you have to click through to any other blog post and leave another comment.
Each thread is open for 48 hours, and is closed at the end of the time or when the thread has 10 contributors. Then participants have 48 hours to complete the thread.
Frequency: Weekly on a Tuesday (usually posts around 8pm UK Time on a Monday night)
Get more blog comments on your Travel Blog by participating in these good quality blog commenting threads with other travel bloggers. #TravelTuesday #travelblogger Click To Tweet
If you hear about other blog commenting threads, leave me a comment below.
Tips and information like this are inspiring for any blogger especially those who are just starting out. There’s no reason why I can’t start doing this. My blog is a big travel related, but it is more about food and drink for an area, so maybe it’s more of a food blog?
Your blog sounds like a hybrid. Or a Travel blog with a niche focus on food and drink. To help narrow down your focus you may find it helpful to identify your target audience, and then you’ll be able to tailor your content specifically with them in mind.
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Glad your finding it useful Simon .. and thanks for commenting, and for being a regular visitor to the site.
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It’s such a pain in the a*** trying to get comments. Well I get comments but they’re usually spam and they’re the pain.
If you don’t already use a spam blocker – try Akismet — not 100% accurate, but they catch most of the spam.
A great piece. Thanks for sharing your insights. It’s so important to build a community so that you feel you’re connecting with your target audience.
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I often thought about why commenting on blogs is an important marketing strategy. What I found was a lot of marketers forget about this great way to drive high-quality, targeted traffic. If you’re looking for a boost in blog readership and social media sharing, comments are your answer!
In fact, it’s been said that 42% of people who read blogs only comment about 1/3 of the time. So in reality, bloggers are missing out on a large percentage of potential readership.
I was always taught when it comes to blogging to make sure you do everything in your power to drive traffic back to your site. After all, increased exposure is increased exposure! But how many people are doing this effectively?
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I must admit that I was not aware of the concept of comment exchanges. It seems that I have been living under a social media rock! After learning about them, I have to say they are a brilliant idea! Thank you for sharing this information. I truly appreciate it and love the idea of comment exchanges. Thank you again!
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Great article on the benefits of blog commenting for travel bloggers! Meaningful comments within your niche lead to inspiration, collaboration, and referral traffic. Keep up the good work!
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Participating in blog comments changed the course of my travel blog adventure. Discovering new perspectives and forming new partnerships fueled my wanderlust!
“Jay, your article on building a travel blog community through blog commenting is a game-changer! It’s impressive how you emphasize the power of engagement and connection within the travel blogging world. Your insights are spot-on and incredibly helpful for aspiring bloggers like me. Thanks for sharing your wisdom. Can’t wait to implement these strategies and watch my travel blog community grow! 🌍✍️🗣️”
“Jay, your insights on building a travel blog community through commenting are spot on! Engaging with fellow travel bloggers not only boosts connections but also adds depth to the overall travel experience. It’s incredible to see how this article from August 2020 has sparked 68 meaningful comments, a testament to the power of community. Keep fostering these connections – they’re what make the travel blogging world so vibrant! 🌍✨🗣️”
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