In this first-hand experience, Jay talks about how a coup in Turkey and the Syrian refugee crisis was the perfect storm that saw the slow demise of a travel writing niche she’d spent years developing, and how she developed a Plan B.

Just because someone has already established themselves in a niche in the blogging landscape, doesn’t mean it’s ruled out for you. If you want to compete with them, you can bring your unique perspective and voice to your content in order to stand out.