Ep#13: The 4 Key Elements of Content Marketing for Beginners
In this 10 minute show travel writer Jay Artale introduces beginners to the four key elements of content marketing:
This show provides a overview of the four elements you need to plan for in order to develop an effective content marketing plan. This approach works no matter whether you’re an author selling a book or product, or a freelancer selling a service. In all cases you can use your Point of View and Audience definition to craft targeted content on platforms that support your brand’s authenticity.
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- Overview of the four different elements in a content marketing plan
- Point of View
- Target Audience
- Your Content
- Your Platforms
- How each of these elements contributes to an effective plan content marketing plan
- A straight-forward approach for writing a Point of View you can articulate clearly
- Overview of the four different elements in a content marketing plan
Before you start trying to build your brand or sell your product or services, invest just 10 minutes of your time listening to this podcast, and you have the framework for success.
Are you ready to establish your subject matter expertise and earn passive income by transitioning from travel blogger to author of your own travel book, but don’t know where to start? Do you have a travel guide, travel memoir, or travel book bubbling inside?
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Getting your book into your reader’s hands is a multifaceted process. It starts with writing and editing, before ebbing into design, production and distribution. Then just when you thought you could take a break … that’s when the marketing and promotion begins! It’s all too easy to get overwhelmed by the self-publishing process. But I’m here to help you with this exciting journey, and together we will make sure you reach your destination. Unharmed and unscathed!
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Each episode covers aspects of the travel writing and self-publishing process to help travel bloggers and travel writers get their books published. Most episodes are 20-minutes long, but occasionally I’ll bring you a 10-minute episode.
Are you thinking about writing a travel guide, travel memoir, or other travel-related book? This podcast is for you!
We share tips, strategies, and inspiration to help you: write, plan, self-publish, market, and promote your travel book, so your words get into the hands of a global audience.
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We all know about the importance of knowing our audience. I haven’t heard much about point of view before, but it makes complete sense. And useful for me as I write nonfiction. I am writing my first book, and I am presenting facts but I think I need to take a step away from my document, and look at the content from a point of view. Would you suggest I use my point of view, or a point of view from professionals and experts in the field I’m writing about?
Hi Amy-Sue .. I’d recommend presenting the facts from your point of view, and then researching subject matter experts and influencers in your niche, who support your POV, and then include quotes from them.
Jay Artale recently posted…How and why to order author copies from Amazon KDP and IngramSpark
Thanks JAY ARTALE! I appreciate how the article breaks down content marketing into four key elements, making it easily understandable and accessible for beginners. The author’s expertise shines through their clear explanations and practical examples, which are both informative and inspiring. The article not only equips travel writers with essential knowledge but also motivates them to take action and pursue their publishing dreams. It’s refreshing to see such a positive and unique resource in the travel writing niche, and I believe it will undoubtedly empower many aspiring writers to embark on their self-publishing journeys. Kudos to the Birds of a Feather Press team for sharing this valuable content!